Khush Socials

Restaurant Social Media Results by Organic Strategy

Objective: Enhance brand awareness, engagement, and community connection through organic social media strategies.

Strategy:

1. Engaging Content Creation:
   • Shared compelling stories and highlights, such as celebrating women in the community on International Women’s Day, and featuring staff success stories in the “My Thai, My Future” campaign.
   • Regularly posted high-quality videos, photos, and interactive content to keep the audience engaged and invested.
2. Community-Focused Campaigns:
   • Organized events like Songkran celebrations and the Anniversary Giveaway to draw in local customers and create memorable experiences.
   • Partnered with local organizations for initiatives like the Passage to Freedom, supporting and celebrating Southeast Asian refugees, which fostered a sense of community and purpose.
3. Consistent and Authentic Engagement:
   • Actively engaged with followers through comments, direct messages, and interactive stories.
   • Held social media contests and giveaways to encourage participation and reward loyal customers.
4. Storytelling and Video Content:
   • Utilized video content to tell the restaurant’s story, share event highlights, and feature customer testimonials.
   • Leveraged the power of visual storytelling to connect emotionally with the audience.

Results:

• Organic Growth: Gained 30 new followers through engaging content in less than 30 days.
• Increased Engagement:
  • Post interaction rates increased by 1,197%.
  • Daily engagement through stories reached new heights, fostering a stronger connection with the audience.
• Wider Reach:
  • Achieved a 72.6% account reach among non-followers, significantly expanding the restaurant’s visibility.
• Higher Video Views:
  • Average video views jumped from 200 to over 20,000, showcasing the increased interest and engagement in video content.
• Enhanced Community Awareness:
  • Boosted local community awareness and strengthened the restaurant’s reputation as a beloved local brand.
  • Increased foot traffic and customer loyalty due to the strong connection built with the community through organic content.

By focusing on authentic engagement, compelling storytelling, and community-focused campaigns, the restaurant saw remarkable improvements in social media metrics and community connection, all achieved through organic strategies.